We moved the whole incident write-up onto one page and the volume of "is it just us" tickets fell off a cliff. The support team notices it more than we do.

The part I did not expect: the timeline made the review afterwards short. Nobody had to reconstruct what we knew at ten past three, because it was written down at ten past three.

Our customers subscribe to the two services they actually buy. That one change did more for trust than a year of us promising to communicate better.